Market Research really can make or break your social media strategy.
The majority of business owners jump on social media and immediately adopt a post by post strategy. The problem with that is that the landscape is different. You need to understand the environment you are operating in. Those are the factors that influence your success.
In this video I go over some of the tactics I use to gather research. I also mentioned some cool resources to help you on your way...
How to conduct a PESTEL Analysis
Service Design For Business Book ••❥ https://www.amazon.co.uk/Service-Design-Business-Optimizing-Experience/dp/1118988922
Strategic Marketing: Creating Competitive Advantage Book ••❥ https://www.amazon.co.uk/Strategic-Marketing-Creating-Competitive-Advantage/dp/0199642605/
Interview with Ali McGill on Service Design ••❥ https://www.youtube.com/watch?v=eP1k4MNM2
I hope you find this valuable. If you have any questions, you can always ask. Remember that I am here to serve you.