If you've ever tried to manually manage all of your social media accounts, you know the struggle. In this post, I’m going to share with you 5 top social media management tools that will save you time and ensure you can manage your social media strategy with ease.Read More
When you hit the follow button on Instagram, it's pretty safe to assume you want to see all the content of that particular Instagram user. Unfortunately, that’s not the case. It’s based on an algorithm. How does it work? Read on my friend.Read More
There are some limits that Instagram have imposed on the platform. Here’s an overview of the main ones you should know including the follow/unfollow limit.Read More
Want to spy on your competitors on LinkedIn in steal mode? Here’s how you do it!Read More
Creating new content all the time to share on every platform is a challenge for any small business owner. Repurposing can help. The key is to make sure that you are repurposing the content in a way that is native to the platform you are posting on.Read More
When you know exactly who your ideal customer is, it becomes a whole lot easier to find them online. If you’re still struggling to decide which platforms are right for you, here’s 3 key factors to consider:Read More
Often as small business owners we can be doing a great job online but still struggle to achieve the desired results. Quite often this is because we have failed to fully integrate ALL marketing communication channels online and offline.Read More
We live busy lives. Social media is a noisy place. It’s tough to keep up. As a result, potential sales fall through the cracks. This is why we need to have a social CRM in place.Read More
If you are a small business owner struggling to keep up with social media marketing while still running all the day-to-day tasks, you might have considered hiring some help. Let's take a look at what a social media manager can do for you.Read More
As a small business owner, it can be difficult deciding whether or not to outsource your social media management. It always comes down to three key factors, let's discuss them!Read More
When people talk about social media marketing, there’s an assumption that everybody knows what it is. I thought it would be helpful to break it down so we can really understand how it can benefit our businesses.Read More
Building up a community on social media is one thing but retaining their attention and engagement is a whole other conversation; one we’re about to dive into.Read More
To achieve results, you need to be able to fit all the different jigsaw pieces together into the big picture vision you are trying to inspire customers and prospects to buy into. That requires a marketing communications plan.Read More
Livestreaming has become the next wave in social media. I thought it would be helpful to discuss some of the business benefits you can take advantage of when it comes to livestreaming.Read More
Let’s face it, engagement matters. It’s the conversation that drives the relationships being formed. Let's talk about how you build engagement through livestreaming.Read More
Are you wondering whether you should automate Twitter direct messages? If so, this post is for you. I know your time is valuable so I'm going to get straight to the point on this one. No. You should never send automated direct messages on Twitter.
Of course, this is just my opinion but here's three reasons why I have such a strong view on this.Read More
How many times have you heard this phrase when it comes to social media marketing?
“It’s not about the size of your community, it’s about the quality of your community”
Maybe it’s just me but it seems to be everywhere and it’s just not accurate. Here's why!Read More
When it comes to marketing your care home, social media as a key communication channel may seem like a strange choice. In fact, the idea of increasing your resident intake through Twitter or Facebook might be completely foreign to you. This is why you should capitalize on it.Read More
The reason why social media is so effective is the law of reciprocity. The law of reciprocity states that when someone provides us with something of value, we feel compelled to return the favour.Read More
When used correctly, LinkedIn can be the hidden gem of all social networks especially if your target market is business to business (B2B). It is an incredibly powerful tool in finding high quality leads that convert big sales and opportunities.
Want to know how?Read More