How To Add Related Posts to Your Blog Posts in Squarespace
Have you ever wondered how you can add related-posts at the end of your Squarespace blog posts?
Let’s face it, we’ve all visited a website at one point or another with the intention of reading a single blog post. Before you know it, an hour has past and you’re in full-on content binge mode.
None of us plan on that trip down the rabbit hole but once you get to end of that super helpful blog post, you just can’t resist clicking on another compelling title in the related posts section!
As a content creator, this is the ultimate goal! You want to entice users into your world of valuable content so much that they never want to leave.
In this post, I’m going to share with you a simple way to add related posts to the end of your blog posts so you too can encourage your ideal clients to stay a while longer.
Benefits of having Related Posts on your Blog
Keeps users on your website and engaged for longer
Reduces bounce rate as a result of visitors spending time on your site
Helps leverage your authority as an Industry expert in a particular topic
Cross promotion via links helps with search engine optimisation (SEO)
Supports the buyer’s journey and guides them to finding solutions to their problems
How To Add Related Posts To Your Squarespace Blog Posts
01 | Choose A Squarespace Template with Built-In Related Posts
There are two template families that offer a built-in related post section.
Farro Family - Farro and Haute templates
Skye Family - Foundry, Indigo, Ready, Sky and Tutor templates
If you choose one of these Squarespace templates, they come with a built-in algorithm that will automatically display related posts at the end of your blog post.
When it comes to selecting which posts are ‘related’, Squarespace considers the following attributes:
Blog post titles
Text in text blocks
As this is an algorithm built into your Squarespace template, it means that it isn’t possible to edit or change the posts shown. However, as you add more content, naturally, the related posts improve in accuracy.
This is a great option is you just want related posts and you don’t want to deal with any additional work.
02 | Create Your Own Related Post Section For Squarespace Blog Posts
If you do not choose one of these themes and/or you want more control over the posts displayed as ‘related’, you can manually create one.
Step 01 | Segment Your Blog Posts
Before adding in your related post sections, you have to decide how you want to segment your blog posts so that Squarespace knows which posts to include as ‘related’.
You can segment your blog posts in two ways:
It is often easiest to categorise your blog posts based on themed topics, content type (video, blog, podcast) and/or content objective.
Once you’ve decided on your categories, go through your blog posts and make sure you have the appropriate category attached to them.
To add a category (or a tag) to a Squarespace blog post, go to Pages > Blog Post.
Now look to the bottom left under ‘Content’ and you’ll see ‘Tags’ and ‘Categories’, click the + icon to add.
Quick note. I only recommend you do this for evergreen content. It doesn’t serve your audience to show related posts that are no longer relevant to them.
Once you’ve done this for all the post you want to include as related posts, you can move onto step two.
Step 02 | Create Your Related Post Section
You can now use a ‘Summary’ block to add in a related post section at the end of your blog posts.
To do this, add a content block, under ‘Summary’ select your desired layout- Carousel and Grid work well.
A pop up will then appear allows you to select your blog.
Step 03 | Choose Your Layout
Under the Layout tab of your Summary block you can choose, how you want your posts to look and the size of the graphic you’d like to include.
The most common graphic sizes tend to be:
A pinterest style/ magazine layout
A square graphic that is often the featured image
A 3x2 thumbnail style graphic
It will always pull from your featured blog image so ensure it’s the same size as that so that is appears correctly.
Step 04 | Select Display Settings
Under Display, you can select the number of posts you’d like to show and what information you’d like to appear. This is where you provide your category and tag filters.
Once your happy with your configuration, select Apply and you’re good to go. You now have related posts at the bottom of your blog post.
This might seem like a little bit of work but it just takes a few seconds once you’ve done it a couple of times. It’s a great idea to create a simple blog template with related posts already added. I show you how to do this here.
That way you can simply duplicate the page and switch out the categories/tags on a new post without having to actually add the related post section in everytime.
You’ll notice that when you selected the summary block, you can also select products in store. This can be used as an alternative to related blog posts. Instead, you can choose to promote products in your store relating to your blog topic.