What are Instagram's Follow/Unfollow Limits?

Instagram Limits and Restrictions

The last thing anyone wants to wake up and receive a notice that their Instagram account has been temporarily banned with the message ‘Rate Limit Exceeded Instagram Error’ or worse, completely deleted. It’s easy to think this only happens to spammers. If you focus on quality followers, engagement and use of the platform, you’ll be just fine, right?

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For the most part, this is true but there are some limits that Instagram have imposed on the platform. Here’s an overview of the main ones you should know.

Instagram Limits: The Breakdown

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Number of Instagram Posts:

No defined limits

Character Length:

Your Bio - 150 characters

Your Instagram Post Captions - 2200 characters

Your Instagram Comments - 2200 characters

Follow Limits:

You can follow no more than 7500 users.

You can follow/unfollow no more than 160 people per hour.


You are allowed up to 30 hashtags per post.

Instagram Feed:

Shows last 200 posts of those you follow.

By being aware of these limits, you can protect yourself from being considered a potential spammer by Instagram. You can put together a strategy the maximises the opportunity you have to use Instagram without the fear of repercussion.

Chloë xo


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