Should You Outsource Your Social Media Marketing?


As a small business owner, it can be difficult deciding whether or not to outsource your social media management. It always comes down to three key factors:

  • Time

  • Skill

  • Resources

Money plays a deciding factor here too but let’s take that out of the equation for a second because if you don’t have the money to outsource social media management then this isn’t even a question you need to be asking right now.

The reality is that no one understands your business more than you. Just like no one can be you better than you. It’s just a fact.

That means that IF you do have the knowledge, skills and time to manage your social media accounts then you 100% should.

The only issue is when you can’t and you’re struggling with one or more of these three factors. It tells me:

  • You know the value or at least the importance of social media

  • You want to utilise the opportunities available in online marketing

  • You are struggling to manage your accounts effectively yourself.

This is good. This means you ‘get it’ but when it comes to social media marketing, there always has to be an investment. That investment typically comes down to a time and money trade-off.

Investment: Time

If you choose to invest time then your goal is to learn how to master the ‘how-to’ of social. You essentially go back to being a student and figure out how these platforms can work for you. The good news with this option is that there is so much information freely available on the internet that you can learn from. Just choose the right sources that fit you.

If you go down this route, just pick one or two platforms to focus on. Always focus on learning one social media platform at a time. That will stop you from being overwhelmed or spreading yourself too thin. It’s better to go all in on building one solid platform with a loyal community that is converting rather than diluting your brand by trying to be everywhere at once.

This will take time but the key thing to remember is that consistency is key. Daily results come from daily actions.

Investment: Finance

“If you think it’s expensive to hire a professional, try hiring an amateur.”

It’s a valid point. If you don’t know what you’re doing with social media marketing, it’s very unlikely you’ll get the results you’re looking for. There is also the potential for negative feedback especially if you’re not well versed in how to use these platforms.

This is when it might be best to invest in a good social media manager or social media management company. This will allow you to work in your business while your social media manager works on your business.

Now, to hire a good social media manager can seem expensive but it’s important to keep in mind that they can probably do it in a more streamlined, cost-effective way because they are an expert in what they do. Consider how much your time is worth and how long it would take you to learn and implement a solid social media strategy.

Both options are viable. Each has costs and benefits. The decision really comes down to looking at your long-term vision, establishing how social media fits into that and then figuring out which option best supports you and your business at the present point in time.

I truly hope this will help you in making a decision on whether or not to outsource your social media management. If you have any questions regarding this topic, please do share them in the comments below or sign up for email updates and where you can email me directly. I’d love to hear from you!

Much love from my heart to yours.

Chloë : )


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