+ What exactly does a Digital Marketer do?
My job is to work with you and your team to implement a digital strategy for sustainable online growth. We look at your website, content marketing, social media platforms, customer journey, logistics and execution, analytics and much more.
It's important to note, this isn't a service whereby you fill in a questionnaire, I create a strategy pdf then send it back to you. Cookie cutters belong in the kitchen, not your business.
This is about creating an ongoing working relationship whereby we implement specific strategic steps, based on a clear understanding of your company, across a set timeline.
+ How much does it cost to hire a Digital Marketer?
I know how frustrating it is to hear ‘it depends’ so while it does, I want to give you a baseline to work from.
Typically, to hire a Digital Marketing Director in-house, you can expect to pay a salary of between $50k and $120k per year.
If you are outsourcing, for most small to medium sized business, consultants/agencies on retainer generally run anywhere between $2-30k per month.
I currently charge $200/hr (£170/hr) for my services.
Ongoing projects and retainer-based (12 months minimum) client investments typically run anywhere between $3-$10k per month depending on the scope of the project.
+ Who is this not for?
This is a big role that interchanges with the business owner’s needs. Typically, a working relationship includes a combination of consulting and project work. I’m pretty flexible in that regard however, I am not a good fit for you if:
01 | If you are looking to outsource 100% of your online marketing.
02 | If you are looking for someone to run your social media accounts.
03 | If you are not ready to fully invest in your customers and your digital growth in the long-term.
04 | If you are not open to change, new perspectives, constructive feedback and taking risks.
05 | If you are looking for a low cost solution.
+ Are we a fit?
Some things are just go together. Peanut butter and jelly. Scotland and rain. The moon and the stars. Milk and cookies...Well, not always, I'm celiac :( The point is, sometimes things can sound good together but they don't necessarily work for every single person.
Before investing in your growth, it's important that we're a good fit. If you got this far and you like my jam, you'd be nuts not to work together. Okay, okay, puns aside, if you have a question at all, feel free to send me an email any time.